Growth is not one channel. It is the operating system connecting product, pricing, conversion, acquisition, retention, brand, and team velocity.
My growth work has included marketplace repositioning, paid acquisition rebuilds, conversion improvements, CRM and lifecycle systems, SEO teams, and product-led growth loops. The common thread is making growth less dependent on brute-force spend and more connected to product value.
I have worked on this across travel marketplaces, automotive SaaS, consumer marketplaces, and claims automation. The useful question is rarely "what campaign should we run?" It is "what company constraint is suppressing growth?"
Relevant writing: Strategy Breakdown: AirHelp, Strategy Breakdown: Rebuilding Hostelworld around social travel, and Everyone Wants a Startup Culture.
Related pages: Chief Product Officer, Product management, and executive background.